Remarkable Legacy Of Skagen Ladies Watches
Jul 27th, 2010 by fashion reporter
Skagen watches began with the story of two immigrants who came to New York from Denmark. This couple was here to begin marketing a brand of watches in order for the Danish company to expand worldwide. This brand was a nice watch to have and began the Skagen watches line.
The couple who introduce this design to the American market found that the brand was likable by the public, but would not become popular because of just the logo and name recognition. Quality and affordability had to go with the name recognition.
The two decided to choose four designs of the Danish company and brand them under the Skagen name. The initial order was for approximately 800 time-pieces and they quickly sold out. After another order from the Danish company was sold just as quick, the Skagen company began to expand.
The four designs made the immigrants in New York desire to initiate additional designs and those grew to over thirty different models for the next year. Their perception of what individuals wanted made their designs different from the rest of the watch designs on the market and this turned into a triumph.
The watches were handcrafted and reliable with a Scandinavian flavor as well as being reasonably priced in order to satisfy the average person. An unexpected meeting with a local catalogue producer would put the Skagen line on the map. The catalogue placed one of the designs on the back of the publication.
From their New York apartment, the couple earned a staggering $800,000 from the catalogue advertising. Every bit of stock was sold and additional orders had to be filled. The catalog watch was a woman’s design that the immigrants from Denmark had developed themselves.
With this success, the designers approached Bloomingdale’s and convinced them to place their line in the store on a trial basis. By the end of the first day, all the watches were sold and Bloomingdale’s had to make a rapid repeat order. This launched the brand and made it one of the new stars in the watch market by 1998. The next market would be the world, which included Denmark.
Soon after their success in America, the two originators set up an office in their home country of Denmark and quickly grew to eighty stores. The 250 designs marketed by the designer are being sold worldwide in over 5,000 stores. The chance that this couple took with the original marketing of four designs has grown into a million dollar company spanning the world while still being creative in design.
The company also has moved from that small New York apartment house to find themselves developing new watch designs in Denmark and around the world. Those two immigrants have grown to over 170 employees, where everyone is involved in the decision making. The roots and passions of the original designers have kept everyone wanting more.
The first goals of the Skagen men’s watches company were to make unique designs and models at a good price. These ideas have not stopped and the mission has not changed. Not only are Skagen men’s wrist watch nice to have, but they are being worn by millions of people around the world.
